3 Home Run Banner Advertising Pointers

There’s a wrong way to approach banner advertising, but if you approach it properly you can make a killing. There are lots of free and paid-for methods to advertise, but actually banner advertising is unique unto its own. We feel many of the newer online marketers don’t bother with banners because they’ve seen them so many times, but the really smart businesses use them with great effectiveness and results. There’s great money to be made using banner advertising, and we’re going to serve-up some hot tips you can use, today.

The first and the most important tip that you need to remember with banner advertising is to research the already successful ads so that you have a fair idea of how it should be done. You can find high traffic websites, check out their ad rates, and then look at their banners. Chances are that these advertisers are investing so much money into advertising only after carefully researching everything.

So when you’re studying these ads, you’re taking away the guess work for yourself.

The written text on your banners, the copy, must be able to move people to take action – click on your banner. You should always test your banners by rotating, and you can try offering different benefits and testing them.

There are many approaches to copy ideas, and the bottom line is you’ll never know until you use it – but be sure to test. The more intense the desire you can make the reader feel, then the better your conversions will be. As you know, there isn’t a lot to write, but what you do have to write must hit the nail on the head.

Last but not the least; make sure you’re not forgetting to match the colors of your ads with the design of the website they’re being displayed on. Even if the same banner is being shown on four different sites, you need to attempt to match the colors of the banner with the overall designs of these sites. The reason for this, you don’t want your ads to look like they’re out of place, as it will bring down the overall response of the ad. Your banners should fit in naturally with the rest of the site they are being displayed on. It doesn’t have to be a perfect match, but try and coordinate a few things here and there.

Banner advertising is not rocket science at all, but you do need to learn how to do it well. Understand that your profits, or lack thereof, will be directly proportional to the amount of time you invest in learning more about banner advertising. Take consistent actions and remember that small steps lead to big achievements, so keep moving.

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